Super Bowl Ads – Are they worth the money?

With 111 Million viewers at last years Super Bowl, this Sunday’s game between New England Patriots and Philadelphia Eagles is down to be the most watched sporting event ever!

With a massive audience, in-game ads aren’t cheap, in fact last year a 30 second ad set back companies $5 million! Now if you break that down that’s $166,667 per second. Sounds expensive right? Yes! However the amount of people you are reaching is massive – potentially 111 million new prospects.

But how long is a game a football? Last years game was 4 hours and 15 minutes – if you take off the hour for the actual game time and half an hour for the half time show, you’re left with 2 and 45 minutes packed with 30 second adverts – Crazy!

It is when you look at the stats. Only 25% of people who watched the Super Bowl last year could remember no more than 1 advert! yes you are still reaching a lot of people but the cost per impression is ridiculously expensive – unless you are a major company like Coca Cola or Subway where their marketing budgets are unfathomable!

Now take that information above and look at a simple product like a mug which costs £1.50. 1000 mugs would set you back £1500. Roughly 6 brews are made per day and 250 working days, one mug over the course of the year will give you 1500 views of your brand, logo or message. Times that figure by the amount of mugs ordered that’s 1.5 million impressions per year – 0.0001 pence per impression on your customer. Now that’s a bit more affordable and better value!

If that’s not enough to show the power of promotional merchandise – 85% of people who received a promotional gift could recall the brand name. And this percentage increases more if the gift is relevant, different, has social responsibility or tells a story.

What do you think? Would you spend $5 million on a 30 second ad with a shotgun approach or spend £1500 on a targeted gift that is more likely to be remembered?

SuperBowl Ad



Impress Ipswich are one of the UK's leading suppliers of promotional merchandise, business, advertising gifts, promotional and corporate clothing to organizations and companies. We have been supplying Schools, Colleges, Universities, Councils and Businesses large and small with great marketing ideas and branded products that work since our formation in 2001. In recent years we have we have worked closely and supplied branded university merchandise to help the marketing efforts to new students on behalf on universities. Excellent quality branded and leavers hoodies have also helped us to develop relationships with many a school, college and university. Our specialist areas also involve branded merchandise for conferences, business exhibitions, county shows, music and summer festivals. Here our clients include councils, universities and businesses who look to promote their brands through our huge range of printed mechandise. We supply UK manufactured products such as printed bags, keyrings and mousemats but as importers of printed bags, wristbands, and lanyards can offer branded products on a quick delivery and at low prices. We provide an in-house printing and embroidery service to deliver many of the products we supply and can offer a quick turnaround to customers. Our clothing department offer a huge selection of garments from corporate uniform to sportswear to stag night t-shirts, hen night t-shirts, and holiday t-shirts, polo's and hoodies. Quick delivery and personal service is a feature of our business which includes ideas and draft artwork options. We do our best to help you at every stage to ensure that your order is delivered to your satisfaction, on-time and with a minimum of stress. Find us at 01473 253690 |

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Posted in Business Advice, Impress Ipswich

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